50plus RESOURCE DIRECTORY
The "yellow pages" for boomers and seniors.

Baby boomers and seniors -
the largest buying group in America.

The 50plus RESOURCE DIRECTORY draws online traffic while still reaching the many baby boomers and senior who continue to rely on printed material.

Baby Boomers and Silver Surfers-
Two generations' online usage continues to grow.

DIGITAL FORMAT:
• Anywhere, anytime access
• Embedded web links and email addresses
• Searchable by category or company
• Editions are online for one year
• Flip-page technology

YEAR-ROUND DISTRIBUTION -
at 50plus EXPOs, community events, etc., for repeated exposure.