The 50+ Senior Market

... represents $1.6 trillion in buying power

...spends more on health & personal care
    products than any other age group

....eats in a restaurant an average of
    3 times per week

...owns 77% of all financial assets in America

...buys 43% of all new domestic vehicles and
    48% of all luxury cars

...represents 89% of all dollars spent
    on travel

...spends $30 billion on grandchildren

DID YOU KNOW ......

• the 65+ population is projected to increase 147% between 2000 and 2050?

• the median net worth in 2000 of households headed by those age 65 and older was $108,885?

• that 76% of older homeowners own their homes free and clear?

• that Pennsylvania has the fifth-highest senior population in the United States?